Volumetric Video technology captures 3D content by recording objects or people from multiple angles, producing a three-dimensional video that allows audiences to view it from various perspectives. This immersive approach can be experienced on digital devices and in VR or AR environments, making it an ideal tool for creating digital promotional videos.

How Volumetric Video Works

1. Multi-angle Camera Capture: Multiple cameras are arranged around the subject to capture it simultaneously from various angles, recording the appearance and movement of the subject in each view.
2. 3D Reconstruction and Rendering: The footage from each angle is processed using volumetric video software, which analyzes the data to reconstruct the 3D model with depth and a realistic appearance, including details like pose, facial expressions, clothing, and textures.
3. Post-processing and Optimization: The 3D footage undergoes post-processing to enhance visual quality and smoothness. This may include removing noise, optimizing textures, and refining lighting effects for a polished result.
4. Output and Display: The final volumetric video is suitable for digital promotional use and can be displayed on various platforms. In AR/VR, viewers have the freedom to change their viewing angles, providing a more immersive experience.

Advantages of Volumetric Video in Digital Promotional Content

• Immersive Experience: Unlike traditional 2D videos, volumetric video enables viewers to watch in AR/VR and freely adjust their perspective, adding a layer of immersion that draws more audience attention.
• Realistic Interactivity: Viewers can “move around” the subject in virtual space, fostering a sense of connection through interactive engagement with the content.
• Multi-platform Adaptability: Volumetric video can be displayed on mobile, PC, and AR/VR devices, reaching a broad audience and enhancing brand visibility across media platforms.
• Enhanced User Engagement: Volumetric video can incorporate interactive elements, such as clickable information or scene transitions, boosting viewer engagement and strengthening memory retention and understanding.

This technology has already been applied in promotional events, brand showcases, virtual character performances, and more, helping to create captivating and memorable digital experiences.